Asahi Super Dry has been selected as the Official for the Rugby World Cup in 2023 in France, as it looks to expand its premium brands globally.
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Asahi has made the surprise announcement that it has brought back the Cascade First Harvest Ale after a five-year hiatus.
Asahi Beverages, owner of Carlton & United Breweries, has announced that it has overhauled its supply chain and is now sourcing barley direct from Australian farmers for the first time in decades.
In its first full-year results since acquiring Carlton and United Breweries last year, Japan’s Asahi Group was bullish, aiming to target growth in Australia in lower alcohol sectors.
Asahi Super Dry has been named the “best-selling beer” at the world’s best bars with Peroni and Corona coming in second and third according to a Drinks International survey.
Asahi Beverages, owner of Carlton & United Breweries (CUB), has sold its leading online alcohol retailer BoozeBud back to the business’ founders.
Peter Margin has stepped down as chairman of Asahi Holdings Australia following the successful integration of Carlton & United Breweries and Asahi this year.
Carlton & United Breweries is investing in multimillion-dollar campaigns for international brands Asahi Super Dry and Peroni to drive growth.
Asahi Beverages, owners of Carlton & United Breweries, has announced the sale of Stella Artois and Becks to Heineken.
On the heels of the official acquisition, it has been announced that Asahi Premium Beverages and Carlton United Breweries will now operate under the CUB brand.