Unexpected challenges have hit during the Melbourne lockdowns according to Sean Ryan of Killer Sprocket, but he is optimistic for the future of the city’s brewing industry.
Julie Ryan, the former CEO of Retail Drinks, has joined the Endeavour Group, having left her previous role back in June.
A TV advert from Byron Bay Brewery featuring skateboarding and surfing faced an ABAC panel and had its complaint dismissed.
Marketing a brand as ‘local’ can be a huge factor in influencing consumer behaviour, but there are pitfalls, according to University of Melbourne marketing experts.
COVID-19 has a silver lining for Endeavour Drinks, owner of BWS and Dan Murphy’s bottle shop chains, as “overwhelming” number of Australians support locally-made brands.
Results season is in full swing and Founders First and Broo have reported very different performances to the ASX, though both made losses during a challenging year.
Two complaints, one regarding a Pirate Life-sponsored YouTube snowboarding video and another about Currumbin Valley’s ‘juicy’ hazy IPA have been upheld by ABAC.
Despite the difficult times and issues with JobKeeper payments, the state’s brewers have every reason to be optimistic, according to Melbourne business advisory firm TR Consulting.
Melbourne’s Burnley Brewing and beer brand A Local Beer have teamed up for a beer made from surplus bread and locally-sourced fruit.
In some much-needed positive news, the founder of Barossa Valley Brewing has responded to a break in at their SA brewpub by offering free meals.