Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
Broo in stock-market halt
Publicly-listed brewing operation, Broo, has been forced to confirm to the Australian Stock Exchange that it has complied with its disclosure requirements following today’s significant, unexplained share price jump.
Hahn launches gluten-free Ultra Crisp
Lion-owned Hahn has acknowledged the changing face of the beer market, launching its first gluten-free beer.
Ellerslie Hop Estate reopens after fire
Victoria’s Ellerslie Hop Estate was officially reopened on Thursday last week marking its recovery from last year’s devastating fire.
New cans from Creatures and Rabbit
A stout called ‘The Fuggle Is Real’ is the 2018 winter seasonal release for Little Creatures, while sibling White Rabbit has also released its first can.
4 Pines releases limited edition Big Brekky Porter
4 Pines latest Keller Door Small Batch release is the chocolate and cereal inspired Big Brekky Porter.
Modus Operandi releases Dream Weaver unfiltered IPA
Modus Operandi Brewing’s second limited release beer for 2018 is the hazy IPA Dream Weaver, which offers tropical, citrus and pine hop notes.
TAFE South Australia announces beer and brewing courses
TAFE South Australia is offering short beer courses covering flavour knowledge and practical brewing skills at its Regency Park Campus.
New styles identified in style guidelines
The US Brewers Association has followed the AIBA in splitting the Australian Pale Ale style into two sub classes and introducing categories for Hazy or Juicy IPAs.
4 Pines Brewing launches bars on Manly ferries
Passengers on Sydney ferries going to and from Circular Quay to Manly can now purchase beers from a 4 Pines Ferry Bar, after the AB InBev subsidiary was successful in a competitive tender.