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Stephen S Holden

A Cold War: The battle of Budweiser

March 6, 2014 by Stephen S Holden

Stephen Holden takes a look at beer names, geography and history and how they relate to the fascinating world of beer marketing and branding….

Category: Features Tagged: Bohemia, Budvar, Budweiser, České Budějovice, marketing, Samson, Trade Mark

Marketing insights from the birth of boutique brewing in Australia

October 5, 2012 by Stephen S Holden

We round off our unplanned week of looking at the history of Matilda Bay by publishing an article that has everything a beer wonk could want: craft beer, history, marketing insights and a personal narrative…

Category: Features Tagged: beer history, Featured, marketing, Matilda Bay, Phil Sexton, The Queen's Hotel

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