Freelance Creative Strategist Zac Martin says small breweries need to get over the idea that advertising is anti-establishment and embrace the benefits.
Facebook’s algorithm changes are a major headache for the many Australian brewers who rely on social media as their primary channel for reaching customers.
The Sonic Foamer purports to use “ultrasonic waves” to create a new layer of head on a beer at the push of a button. Zac Martin puts it through its paces.
Can a ‘hop teabag’ really turn a standard beer into flavourful craft? Zac Martin puts his scepticism aside to find out.
How many unique beers did you check in on Untappd while ignoring your friends yesterday? Zac Martin earns the Great Article Badge with his take on the anti-social aspects of Untappd.
Zac Martin had his heart broken when Little Creatures announced changes to his epiphany beer. Will it be mended.