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Zac Martin

Advertising: the secret weapon breweries overlook

September 24, 2018 by Zac Martin

Freelance Creative Strategist Zac Martin says small breweries need to get over the idea that advertising is anti-establishment and embrace the benefits.

Category: News Tagged: advertising, Craft Breweries

The growing problem with social media for brewers

March 7, 2018 by Zac Martin

Facebook’s algorithm changes are a major headache for the many Australian brewers who rely on social media as their primary channel for reaching customers.

Category: Featured, Features Tagged: social media

Roadtesting the Sonic Foamer

November 19, 2015 by Zac Martin

The Sonic Foamer purports to use “ultrasonic waves” to create a new layer of head on a beer at the push of a button. Zac Martin puts it through its paces.

Category: Features

Roadtesting the ‘hop teabag’

October 2, 2015 by Zac Martin

Can a ‘hop teabag’ really turn a standard beer into flavourful craft? Zac Martin puts his scepticism aside to find out.

Category: Features

The anti-social social beer app

January 27, 2015 by Zac Martin

How many unique beers did you check in on Untappd while ignoring your friends yesterday? Zac Martin earns the Great Article Badge with his take on the anti-social aspects of Untappd.

Category: Features Tagged: social media, Untappd

A Bright future for Little Creatures?

March 17, 2014 by Zac Martin

Zac Martin had his heart broken when Little Creatures announced changes to his epiphany beer. Will it be mended.

Category: Features Tagged: branding, Bright Ale, Little Creatures

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