McLaren Vale Beer Company has secured a national draught presence with its official launch into Queensland. MV Beer’s keg distribution across all states and territories has been achieved after recently gaining taps in the NT, WA and ACT on the back of its already growing presence in NSW, Victoria, South Australia and Tasmania. Vale Ale… Read more →
Pacific Beverages has released a new offering for Aussie consumers on-tap, unveiling their new draught beer, Bruers Bright.
Warning: this media release is not about beer…not even chocolate stouts. Brewer’s Choice are encouraging you to homebrew your Easter eggs this Easter…and they will taste great with a nice robust porter. At this time of year, local supermarkets proudly advertise the Easter chocolates that line their shelves and claim that it is the place… Read more →
James Davidson heads to Abbotsford for discover a new brewery aiming to shoot the moon…
Wild Thing, Punk Monk, Angry Man, Spartacus, Whale Ale and a bevy of other unconventional craft beers will soon be accessible to Sydneysiders, following the opening of Murray’s Craft Brewing Co’s first Sydney venue in Manly next month. Murray’s At Manly will see Murray’s full range of craft brews on tap for the first time… Read more →
It’s been five months since Cascade Brewery Co. launched their free iPhone app the Cascade Brewer’s Nose and since then almost 27,000 beers have been scanned and more than 3,000 tasting notes submitted by beer fans all across Australia. With brewer’s everywhere wanting to be part of one of the country’s most popular beer applications,… Read more →
Pete Mitcham looks at the value that a beer’s name carries onto the retail shelf and what makes you want to take it home…
We’re not sure exactly when it means, because they don’t want to tell us, but CUB is currently looking for a Brands Protection Manager to fight the parallel importing of their brands. The position description for the new role reads as follows: Drive our business to success! CUB generates significant volume and profit through the… Read more →
Don’t be fooled. No matter what size the brewery, no matter how crafty the brew, beer is all about marketing. Sure, flavour counts to an extent, but we humans are suggestible types really who are easily influenced by labels and advertising. Don’t believe me? There’s a swag of psychological studies that show just that. The… Read more →
The Sunshine Coast Brewery has stepped out of the shadows with a new bar on the Coast – Graham Reeks went for a little looksee.