Say what you will, but it is still Australia’s best selling beer and you can’t ignore it. I wonder how the “81 million stubbies it outsells its nearest competitor by” compares to the total craft beer market. Media release VB has begun a nationwide search for its biggest fan, offering them a once-in-a lifetime opportunity… Read more →
News
8 Wired Brewing Crowned New Zealand Champion Brewery
Press Release: 8 Wired Brewing The country’s top beer honours, the Sutton Group Brewer’s Guild of New Zealand Awards, were the perfect stage for Blenheim-based 8 Wired Brewing to collect eight medals and take out Champion Brewery of New Zealand this week. Last year New Zealand’s second largest brewing company, DB Breweries, won the supreme… Read more →
US craft beer continues to grow
It may seem a strange thing, but even an act as simple as being able to define the size of the craft beer market can play a role in seeing that market grow. As media interest in this segment of the market grows, one of the first things journalists often ask about beer is, “how… Read more →
More gold at international awards
Last week we ran with news that Endeavour picked up a gold medal at the International Beer Challenge 2011, now news of more medals is coming out. Below is a release from McLaren Vale Beer Company about their gold medal and and also one from Edith Cowan University, whose Degrees Brewery also picked up a… Read more →
Bulmers Pear Cider now available in 330ml bottles
For some reason that I just cannot fathom, cider seems to have been grouped into the beer category in the media – and by brewers (last week Carlton United Brewers John Pollaers said that the new Fosters was a “company focused entirely on beer and cider”). It looks like ignoring ciders is not going to… Read more →
Yeastie Boys rewarded with BrewNZ Trophy for Innovation
Well, back from Wellington and Beervana. Here’s a release from the Yeastie Boys about their win for innovation at the awards. We’re not sure exactly what a ‘postmodern craft brewing company” is exactly, but we do know exactly what they mean by describing Rex Attitude as ‘polarising’. Read more in their release below. Watch out… Read more →
Selling off bits of Goat
Melbourne-based Mountain Goat Brewery will soon be installing some shiny new stainless steel and so have some of their old kit available for sale. 3 x vessel electric brewhouse – approx 18 hectolitre brew length plus 3 x 22 hectolitre fermenters plate heat exchanger grain auger vapor condensor other misc items $65,000 plus GST (if… Read more →
Getting the Kiwi groove
If you’re heading across the ditch this week for Beervana, here’s a sample of what you’ll be getting. If you’re not, you should be and this is what you’re missing… You can see more at NZ Craft Beer TV.
Sydney get your growler on…
Sydney-based Beer Cartel has introduced keg fresh beer as it seeks to become Sydney’s premier craft beer bottleshop. In January 2011, the previously online-only retailer Beer Cartel made the decision to open a bottle store in the suburb of Artarmon, on Sydney’s North Shore. The premise for the store was to become Sydney’s premier craft… Read more →
Big ad wins big
As Professor Charlie Bamforth noted in a recent episode of Radio Brews News, beer commercials can do a lot of damage to the perception of the product it promotes by reinforcing the worst perceptions of beer and beer drinkers. They often make the very most out of the very least, but at the same time,… Read more →