CUB says that their labelling of Byron Bay Pale Lager is “common practice” for beer labels in Australia. In wondering how you can have a common practice for a rare event, we take a look at what Byron Bay has done with their labels in the past.
Open Letter
Words fail me…
I promise I wasn’t going to mention the war today, but reader Craig received his First Choice catalogue in the mail today and….well, take a look.
Intent is not the issue
Carlton & United Breweries say it is not their intention to mislead. Does that matter?
Why Byron Bay Pale Lager is like an onion…
Matt Kirkegaard peels back the layers of the Byron Bay Pale Lager imbroglio and reveals what it will take to shut him up…
No news today…
Due to technical difficulties, we will not be able to bring you today’s comb-overgate update…
What’s a brand and what’s a beer?
So, exactly what is this “medal-winning” “Byron Bay Pale Lager” to which they refer?
CUB’s ‘corporate comb-over’
CUB’s licensing agreement is just like a “corporate combover” according to Stone & Wood’s Jamie Cook…
SABMiller boss on authenticity: Let the consumer decide
SABMiller executive chairman Graham Mackay says “Let the consumer decide”…
An open letter to Ari Mervis
An open letter to Carlton & United Breweries’ CEO, Ari Mervis, about his company’s marketing practices and their impact on genuine small brewers…
Byron Bay Brewing Co gets a little ‘craft-washing’ from CUB
Byron Bay Brewing Company Pale Lager paddles into bottles and packs…or does it?