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Open Letter

Once more unto the breach, dear friends, just once more…

February 7, 2013 by Matt Kirkegaard

CUB says that their labelling of Byron Bay Pale Lager is “common practice” for beer labels in Australia. In wondering how you can have a common practice for a rare event, we take a look at what Byron Bay has done with their labels in the past.

Category: Features, Open Letter Tagged: Byron Bay Pale Lager, CUB, SABMiller, transparency

Words fail me…

February 5, 2013 by Matt Kirkegaard

I promise I wasn’t going to mention the war today, but reader Craig received his First Choice catalogue in the mail today and….well, take a look.

Category: Features, Open Letter Tagged: Byron Bay Pale Lager, Coles, comb-overgate, CUB, First Choice

Intent is not the issue

February 4, 2013 by Matt Kirkegaard

Carlton & United Breweries say it is not their intention to mislead. Does that matter?

Category: Features, Open Letter Tagged: Byron Bay Pale Lager, CUB, ethics, SABMiller, transparency

Why Byron Bay Pale Lager is like an onion…

February 3, 2013 by Matt Kirkegaard

Matt Kirkegaard peels back the layers of the Byron Bay Pale Lager imbroglio and reveals what it will take to shut him up…

Category: Features, Open Letter Tagged: Barry Schadel, Byron Bay Brewery, Byron Bay Pale Lager, comb-overgate, CUB

No news today…

February 1, 2013 by Matt Kirkegaard

Due to technical difficulties, we will not be able to bring you today’s comb-overgate update…

Category: Features, Open Letter Tagged: Byron Bay Brewery, Byron Bay Pale Lager, comb-overgate, CUB, SABMiller

What’s a brand and what’s a beer?

January 31, 2013 by Matt Kirkegaard

So, exactly what is this “medal-winning” “Byron Bay Pale Lager” to which they refer?

Category: Features, Open Letter Tagged: Barry Schadel, Byron Bay Brewery, Byron Bay Pale Lager, comb-overgate, CUB, Trade Mark

CUB’s ‘corporate comb-over’

January 30, 2013 by Matt Kirkegaard

CUB’s licensing agreement is just like a “corporate combover” according to Stone & Wood’s Jamie Cook…

Category: Features, Open Letter Tagged: Ari Mervis, Barry Scadel, Byron Bay Brewery, comb-overgate, CUB, Jeremy Griffith

SABMiller boss on authenticity: Let the consumer decide

January 29, 2013 by Matt Kirkegaard

SABMiller executive chairman Graham Mackay says “Let the consumer decide”…

Category: Features, Open Letter Tagged: Ari Mervis, authenticity, CUB, Graham Mackay, SABMiller

An open letter to Ari Mervis

January 28, 2013 by Matt Kirkegaard

An open letter to Carlton & United Breweries’ CEO, Ari Mervis, about his company’s marketing practices and their impact on genuine small brewers…

Category: Featured, Features, Open Letter Tagged: Ari Mervis, Byron Bay Brewery, Byron Bay Pale Lager, competition, CUB, ethics

Byron Bay Brewing Co gets a little ‘craft-washing’ from CUB

January 25, 2013 by Matt Kirkegaard

Byron Bay Brewing Company Pale Lager paddles into bottles and packs…or does it?

Category: Features, Open Letter Tagged: Byron Bay Brewery, Byron Bay Pale Lager, comb-overgate, craft washing, CUB

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