This month will mark the first national Blue Moon Blues and Brews tour. On October 25th, at The Soda Factory in Sydney, the three-part tour will kick off in a night jam-packed with American-inspired live blues and refreshing, cold Blue Moon beer.
The brand’s mantra of showing that “life is more interesting when something’s brewing” will be brought to life in this exciting event series. Summer is nearing. A season full of adventure.
Blue Moon is about creativity. Art, music, food, all shared among good friends—and what could be a better start to the weekend than this perfect mix? Throw in that American live blues culture, which will see the evening roll with the sweet and soulful vibrations of Rick Melick music. In addition, Soda Factory will be hosting Iive art activations set to blow minds and pump up the distinctive street flavour of the night.
Blue Moons will be flowing ice-cold, paired with a specially-curated food menu that will match the distinctive, subtle sweetness of the beer. The Blue Moon Beef Dog will feature honey bacon, proper Yank cheese, deep-Friend onion rings, coriander, and an inspired orange BBQ sauce which shout outs to the Valencia orange and coriander flavours unique to Blue Moon.
Following Sydney on the tour: venue takeovers at Brisbane’s Manhattan Line on the November 12th, and Leonard’s House of Love in Melbourne on November 25th.
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About Blue Moon Beer
At Blue Moon Brewing Company, something is always brewing – literally and figuratively. That’s because everything we do starts with creative inspiration. That was true from the very beginning. In 1995, our head brewmaster Keith Villa, put a new-world twist on the old-world art of brewing and created a refreshingly unique take on the classic Belgian Wit beers he had grown to love while studying brewing in Brussels. By taking inspiration from the classic Belgian Wit recipe ad then tweaking it with Valencia orange peel and adding a touch of coriander, Keith crafted a beer unlike any other. The result was Blue Moon Belgian White*. Beer drinkers really loved its subtle sweetness and citrusy flavour. Which just goes to show that life is a lot more interesting when something is brewing.