Complainants have accused Victoria Bitter of featuring an underage person and associating drinking with a high risk activity – rollerskating – in two reposts to its Instagram account.
A TV advert from Byron Bay Brewery featuring skateboarding and surfing faced an ABAC panel and had its complaint dismissed.
It’s a big week in the beer world as the team tackle a triple bunger. ABAC, Broo and BrewDog – all making headlines this week.
Two complaints, one regarding a Pirate Life-sponsored YouTube snowboarding video and another about Currumbin Valley’s ‘juicy’ hazy IPA have been upheld by ABAC.
This week on the podcast, the team discuss the latest ruling from ABAC, the importance of local and what’s next for hazy beers.
Queensland’s Land & Sea Brewery received a complaint against its Juicebox IPA, highlighting the challenges with marketing certain modern beer styles and standing out from the crowd.
This week on the podcast, the team get together to discuss the big news on Broo and whether bitter beers are facing their demise.
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
Amazon AU has signed up to the ABAC scheme, meaning alcohol manufacturers listed on its platform will need to be compliant with its alcohol advertising standards.
ABAC complaints against two breweries have been upheld with historical social media posts and packaging again coming under scrutiny.