Matt and Pete bring you the top beer news stories of the week including: pasteurisation and why ABAC is so concerned about social media.
ABAC
Social media concerns continue for ABAC
The Alcohol Beverages Advertising Code has released its Fourth Quarterly Report for 2018, highlighting concerns about alcohol marketers’ use of digital platforms and the age restriction controls available for their marketing.
Brewers falling foul of kids ad requirements
The perils of edgy – and not so edgy – marketing have been highlighted in a series of ABAC decisions that will be grabbing brewers attention.
Watchdog clears Angry Cock Cider
The alcohol advertising watchdog has dismissed a complaint about the branding of Yarra Valley producer Angry Cock Cider.
Beer dominates advertising breaches
Brewers large and small were found in breach of The Alcohol Beverages Advertising Code during 2016.
Watchdog’s blunt reminder for Bavarian group: ‘It’s 2016’
A complaint against the sexualised marketing of the Crafty Bavarian beer brand has been dismissed by the alcohol advertising watchdog, but not without a stern rebuke for its owner.
Beer doesn’t mix with kids’ activity sheets, watchdog finds
The alcohol advertising watchdog has upheld a complaint against a small craft brewery for its ‘beer monsters’ colouring-in sheets for kids at its family-friendly brewpub.