Bottomless brunches, 8% abv cruisers and national bottle shops face the ire of anonymous complainants to the ABAC board in a raft of judgements released this week.
This week we hear from Sam Hambour, co-founder of Hop Nation along with Duncan Gibson. We hear about their brewing philosophy and how they were a little blindsided by their run in with ABAC over Jedi Juice.
Independent Brands Australia, the banner group supporting more than 2,700 stores across retail brands such as Cellarbrations, The BottleO, IGA Liquor and Thirsty Camel, has become a signatory to ABAC.
Radical changes to ice cold beers and second hand drinking catch our attention this week as Matt and Pete discuss Brews News Week.
The ABAC ruling against Hop Nation’s Jedi Juice sparked heated debate across the brewing industry last week highlighting issues around creativity and responsibility when it comes to beer packaging.
This week we have a very timely conversation with Harry Jenkins, independent chair of the Alcoholic Beverages Advertising Code scheme (ABAC) about the code, its aims and objectives, and also the criticism it has faced from both sides of the industry.
This week Matt and Pete discuss the big ideas. Have we reached peak beer here in Australia and why is ABAC copping so much hate?
“While any breach is disappointing, the rapid turnaround in addressing ABAC’s rulings by all marketers is welcomed,” said the advertising watchdog in its latest Quarterly Report.
Star Wars-themed NEIPA Jedi Juice in breach of rules that stipulate alcohol marketing must not appeal to minors, ABAC has ruled.
ABAC hails ‘proactive’ approach as it marks 21 years in the alcohol marketing and advertising space.