Complainants have accused Victoria Bitter of featuring an underage person and associating drinking with a high risk activity – rollerskating – in two reposts to its Instagram account.
ABAC
Byron Bay lager complaint dismissed
A TV advert from Byron Bay Brewery featuring skateboarding and surfing faced an ABAC panel and had its complaint dismissed.
Brews News Week #284 Etymology Today
It’s a big week in the beer world as the team tackle a triple bunger. ABAC, Broo and BrewDog – all making headlines this week.
Pirate Life and Juice face ABAC complaints again
Two complaints, one regarding a Pirate Life-sponsored YouTube snowboarding video and another about Currumbin Valley’s ‘juicy’ hazy IPA have been upheld by ABAC.
Brews News week #283 Boozy Hipsters and Purists
This week on the podcast, the team discuss the latest ruling from ABAC, the importance of local and what’s next for hazy beers.
Juicebox IPA complaint upheld
Queensland’s Land & Sea Brewery received a complaint against its Juicebox IPA, highlighting the challenges with marketing certain modern beer styles and standing out from the crowd.
Brews News Week #282 The Kardashians of Beer
This week on the podcast, the team get together to discuss the big news on Broo and whether bitter beers are facing their demise.
Close calls as ABAC beer complaints dismissed
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
Amazon signs up to ABAC
Amazon AU has signed up to the ABAC scheme, meaning alcohol manufacturers listed on its platform will need to be compliant with its alcohol advertising standards.
ABAC upholds Bounty Hunter complaint
ABAC complaints against two breweries have been upheld with historical social media posts and packaging again coming under scrutiny.