The Australian Distillers Association, which represents 350 members across the country, has become a signatory of the Alcohol Beverages Advertising Code (ABAC)
This week the team discuss the Brews News brewery database, BrewDog’s new pasteuriser and ABAC’s survey on alcohol perceptions.
Overall complaints are down at ABAC but social media posts continue to be an issue, as marketing from Victoria Bitter, 4 Pines, Your Mates and 3 Ravens faced the panel.
ABAC’s latest research survey found that its rulings were in line with community standards, including in relation to beer styles, but that awareness of the scheme was low.
Adjudications on a Juice IPA and a lolly-inspired Sour Ale have featured in this round of judgements by an ABAC panel.
The Victorian Commission for Gaming and Liquor Regulation has signed an agreement with ABAC following the banning of Howler Brewing Company’s Choc Milk Stout.
This week on the podcast, Little Creatures 21st birthday release, and the teams thoughts on whether zero alcohol beer is becoming a “gateway drink”.
Complaints in the latest round of ABAC adjudications covered the age demographics of TikTok and the use of cannabis imagery on beer cans in a wide ranging set of decisions.
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
Ballistic, Hairyman and Great Northern all drew marketing and packaging complaints in the latest roundup of ABAC adjudications.