This Good Beer Week panel, hosted by co-founder of Totem Marketing Zoe Ottaway, debates product labelling, legal requirements, and ABAC rulings.
Alcohol advertising watchdog ABAC has upheld a complaint against Western Australian Brewery Cheeky Monkey over the packaging of its beers.
Will Pete be convinced of shower beers? And who has been described “as punk as the GoGos”? These stories and more as Pete and Matt discuss Brews News Week.
The Alcohol Beverages Advertising Code Scheme adjudication panel yesterday dismissed a complaint about Carlton & United Breweries’ recent Carlton Zero advertisement.
Geelong-based Southern Bay Brewing is facing major backlash over an offensive social media post published online yesterday.
In brewing news this week, Lion acquires the UK’s Magic Rock Brewing and applications are now open for CUB grad programs. Pete and Matt discuss these and much more in this week’s episode of Brews News Week.
The body responsible for overseeing complaints about alcohol advertising has released its 2018 Annual Report advising social media platforms and pre-vetting services were an increased focus for 2019.
Matt and Pete bring you the top beer news stories of the week including: pasteurisation and why ABAC is so concerned about social media.
The Alcohol Beverages Advertising Code has released its Fourth Quarterly Report for 2018, highlighting concerns about alcohol marketers’ use of digital platforms and the age restriction controls available for their marketing.
The perils of edgy – and not so edgy – marketing have been highlighted in a series of ABAC decisions that will be grabbing brewers attention.