This week, the team discuss the IBA’s recent announcement regarding Good Beer Week and BrewCon, ASX news and a new report from the U.S.
Some of Australia’s largest breweries and brands have faced complaints, including CUB over an interview with Ash Barty, Hello Drinks and Lion over White Claw advertisements.
The ABAC management committee will soon be undertaking a review of the ABAC code and is inviting submissions from all interested parties.
This week, the team discuss the debate surrounding buy-now-pay-later options, ABAC’s review for 2022 and the GABS Hottest 100 Countdown.
After record levels of activity in 2021, ABAC will be undertaking a major review of the code in 2022.
Data shows the number of complaints have accelerated in recent years in the last ABAC adjudication roundup of 2021, which features a host of dismissals for major and small brewers.
The Australian Distillers Association, which represents 350 members across the country, has become a signatory of the Alcohol Beverages Advertising Code (ABAC)
This week the team discuss the Brews News brewery database, BrewDog’s new pasteuriser and ABAC’s survey on alcohol perceptions.
Overall complaints are down at ABAC but social media posts continue to be an issue, as marketing from Victoria Bitter, 4 Pines, Your Mates and 3 Ravens faced the panel.
ABAC’s latest research survey found that its rulings were in line with community standards, including in relation to beer styles, but that awareness of the scheme was low.