Alcohol advertising watchdog ABAC has upheld three complaints about One Drop Brewing Co’s Kellogg’s Cornflakes Nitro Milkshake IPA, saying that the packaging has “strong or evident appeal to minors”.
This week Matt joins Pete all the way from BrauBeviale in Nuremberg, Germany, for the latest beer news including annual results from Coopers and the Royal Queensland Beer Awards.
In the latest wave of rulings from ABAC, CUB-owned Pirate Life was again in the spotlight after a complaint about its Acai and Passionfruit sour’s packaging said that it “could appeal to minors and be confused for juice or soft drink”.
Pete and Matt cover a huge week in beer news, including the sale of GABS Hottest 100, IBA looking to join ABAC and drama with the NSW container scheme.
A surge in complaints to ABAC in relation to craft beer packaging has reignited discussions over the role of the code, and now the Independent Brewers Association is moving towards becoming a signatory of the code.
As Matt and Pete discuss the news of the week, they discover they’ve been the target of a few memes.
In its latest series of judgements, ABAC has upheld complaints against a Pirate Life social media post, and alcoholic drink Little Fat Lamb, which was said to have evident appeal to minors.
Pete and Matt discuss the news of the week as several beers receive ABAC’s judgement and one of Colorado’s oldest breweries downsizes.
ABAC panels have ruled against the packaging of a Joker-themed beer from Grand Ridge Brewery and Fixation Brewing Company’s Squish Citrus IPA, as well as an advert for big brewer Lion’s Heineken 0.0 alcohol-free brand.
ABAC have received more packaging complaints in the last quarter than are usually received in a year according to its latest report, which also highlighted an increase in demand for its pre-vetting service.