The ABAC ruling against Hop Nation’s Jedi Juice sparked heated debate across the brewing industry last week highlighting issues around creativity and responsibility when it comes to beer packaging.
This week we have a very timely conversation with Harry Jenkins, independent chair of the Alcoholic Beverages Advertising Code scheme (ABAC) about the code, its aims and objectives, and also the criticism it has faced from both sides of the industry.
This week Matt and Pete discuss the big ideas. Have we reached peak beer here in Australia and why is ABAC copping so much hate?
“While any breach is disappointing, the rapid turnaround in addressing ABAC’s rulings by all marketers is welcomed,” said the advertising watchdog in its latest Quarterly Report.
Star Wars-themed NEIPA Jedi Juice in breach of rules that stipulate alcohol marketing must not appeal to minors, ABAC has ruled.
ABAC hails ‘proactive’ approach as it marks 21 years in the alcohol marketing and advertising space.
ABAC has dismissed a complaint that Lion was making health claims with its current Hahn Ultra Crisp advertising campaign.
The Loxton Hotel in South Australia has been criticised by alcohol advertising watchdog ABAC over its “irresponsible” Facebook posts.
Pete and Matt are back to discuss what’s making headlines this week including: Australia’s Glen Fox announced as the new Charlie Bamforth and Craft contributes a ‘disproportionate’ number of jobs to the Aussie brewing industry.
This Good Beer Week panel, hosted by co-founder of Totem Marketing Zoe Ottaway, debates product labelling, legal requirements, and ABAC rulings.