What are the broader implications of the ACCCs findings this week and what does the beer buyer expect to be told when they purchase their beer?
CBIA says labeling has been a much discussed topic in the industry for many years and the CBIA welcomes any decision that helps clarify what is required.
At risk of it becoming tiresome, we return to Crown Lager’s new campaign, Time, which premiered late last week with lavish television commercials. As the campaign develops, it is obvious that this is a big-monied push by CUB to restore the fortunes of its declining premium beer. As the campaign develops it also becomes clearer… Read more →