The Alcohol and Drug Foundation’s latest campaign, which resembles DrinkWise adverts, has been criticised by the alcohol industry for inaccurate depictions of lockdown drinking.
advertising
ABAC dismiss trio of complaints
Complaints made to ABAC against XXXX Gold, Furphy, Matso’s and 4 Pines covering product placement rules, social media and public transport advertising have all been dismissed by a panel.
Brews News Week: Women like beer too
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising.
Brews News Week Episode 206
Matt and Pete bring you the top beer news stories of the week including: pasteurisation and why ABAC is so concerned about social media.
Brews News Week Episode 205
Matt and Pete weigh into the corn /rice/sugar debate while discussing this week’s biggest news stories including what makes a flagship beer.
Advertising: the secret weapon breweries overlook
Freelance Creative Strategist Zac Martin says small breweries need to get over the idea that advertising is anti-establishment and embrace the benefits.
The story of the iconic VB Big Cold Beer ad
The late Geoff Seebeck, former Creative Director at George Patterson, discusses the history of the iconic VB ad in this previously unpublished article.
Beer doesn’t mix with kids’ activity sheets, watchdog finds
The alcohol advertising watchdog has upheld a complaint against a small craft brewery for its ‘beer monsters’ colouring-in sheets for kids at its family-friendly brewpub.
Brewery tanks for sale
Beverage and Brewing Systems has a number of stainless steel fermentation tanks for sale…
Brewers Association says beer has an ‘image problem’. Rest of the world says ‘duh’.
Australia’s large brewers have discovered beer has an image problem and are determined to do something about it. If they’re serious, I suggest they stop advertising their own products.