After more than two years of discussion, Food Forum Ministers have decided that pregnancy warning labels with prescribed colour schemes will be mandated.
Alcohol Beverages Australia
Despite the “unreasonable cost burden on the industry”, FSANZ has only made minor concessions on pregnancy risk warning labels.
Overall alcohol sales and and volumes are down between at least 10 and 30 per cent according to Alcohol Beverages Australia, as brewers step up to help their venue customers.
Ministers have scrapped plans by the Food Standards Australia New Zealand (FSANZ) body to introduce new pregnancy risk warning labels on cans.
The alcohol industry has reacted with dismay after food standards authorities approved plans for mandatory pregnancy risk warning labels which could cost brewers alone $100 million.
Policy options ranging from introducing a minimum floor price for alcohol and greater restrictions on advertising at sporting events and online have been suggested as part of the final National Alcohol Strategy.
Alcohol Beverages Australia has pushed back against mandatory pregnancy risk warning labels on alcohol packaging as the IBA says it will cost $100 million over the next decade for indie brewers to implement.