Marketing products around holidays can be fraught, but as Beer Cartel has shown with its recent Great Australian Easter Beer Hunt, it can be done authentically.
alcohol marketing
ABAC refutes pandemic marketing criticism
The Cancer Council has admitted that it was behind a series of pandemic-related complaints in a report which critiqued advertising watchdog ABAC.
Great Northern launches The Great Return
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
ABAC upholds complaints about historic social posts
Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.
ABAC eyes social media and pre-vetting
The body responsible for overseeing complaints about alcohol advertising has released its 2018 Annual Report advising social media platforms and pre-vetting services were an increased focus for 2019.