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alcohol marketing

Authenticity is key for holiday marketing says expert

March 10, 2022 by Clare Burnett

Marketing products around holidays can be fraught, but as Beer Cartel has shown with its recent Great Australian Easter Beer Hunt, it can be done authentically.

Category: News Tagged: alcohol marketing, Beer Cartel

ABAC refutes pandemic marketing criticism

March 31, 2021 by Clare Burnett

The Cancer Council has admitted that it was behind a series of pandemic-related complaints in a report which critiqued advertising watchdog ABAC.

Category: News Tagged: ABAC, alcohol marketing, Cancer Council, COVID-19

Great Northern launches The Great Return

July 21, 2020 by Media Release

Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.

Category: News Tagged: advertising, alcohol marketing, CUB, Great Northern

ABAC

ABAC upholds complaints about historic social posts

December 2, 2019 by Clare Burnett

Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.

Category: News Tagged: ABAC, alcohol marketing, BrewDog, CUB, Pirate Life

ABAC-4-quarterly

ABAC eyes social media and pre-vetting

April 1, 2019 by Megan Sahli

The body responsible for overseeing complaints about alcohol advertising has released its 2018 Annual Report advising social media platforms and pre-vetting services were an increased focus for 2019.

Category: News Tagged: 2018 Annual Report, ABAC, alcohol marketing, pre-vetting, social media

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