Marketing products around holidays can be fraught, but as Beer Cartel has shown with its recent Great Australian Easter Beer Hunt, it can be done authentically.
The Cancer Council has admitted that it was behind a series of pandemic-related complaints in a report which critiqued advertising watchdog ABAC.
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.
The body responsible for overseeing complaints about alcohol advertising has released its 2018 Annual Report advising social media platforms and pre-vetting services were an increased focus for 2019.