Asahi Super Dry has been selected as the Official for the Rugby World Cup in 2023 in France, as it looks to expand its premium brands globally.
Asahi Super Dry
Asahi Super Dry has been named the “best-selling beer” at the world’s best bars with Peroni and Corona coming in second and third according to a Drinks International survey.
Coopers, CUB and Lion are all investing in their international portfolios as overseas beer brands see growth, prompted by COVID-19 drinking habits, after a period of decline.
Carlton & United Breweries is investing in multimillion-dollar campaigns for international brands Asahi Super Dry and Peroni to drive growth.