While choosing to change a recipe brings new opportunities for breweries, it also presents various challenges that can determine how successful the change is in the long run.
Asahi Super Dry
Brews News Week #354 – Ozploitation
This week, the team discuss additional GABS Hottest 100 lists, Black Hops’ second equity crowdfund and Endeavour Brewing taking full ownership of Endeavour Tap Rooms.
New recipe for Asahi Super Dry
Asahi Super Dry is getting a brand and recipe overhaul in Japan as it becomes increasingly difficult for breweries to differentiate products in a crowded market.
Asahi Super Dry named Official Beer of the Rugby World Cup
Asahi Super Dry has been selected as the Official for the Rugby World Cup in 2023 in France, as it looks to expand its premium brands globally.
Asahi beers “most in-demand” globally
Asahi Super Dry has been named the “best-selling beer” at the world’s best bars with Peroni and Corona coming in second and third according to a Drinks International survey.
International beer brands up despite move to local
Coopers, CUB and Lion are all investing in their international portfolios as overseas beer brands see growth, prompted by COVID-19 drinking habits, after a period of decline.
Multimillion-dollar campaigns for Asahi and Peroni
Carlton & United Breweries is investing in multimillion-dollar campaigns for international brands Asahi Super Dry and Peroni to drive growth.