Carlton & United Breweries is investing in multimillion-dollar campaigns for international brands Asahi Super Dry and Peroni to drive growth.
The double-digit global growth of Heineken’s alcohol-free offering has offered the global brewer a reprieve after a decline in volumes over the COVID period.
Asahi Beverages, owners of Carlton & United Breweries, has announced the sale of Stella Artois and Becks to Heineken.
Following the announcement that Asahi’s alcohol business in Australia would be operating under the Carlton & United Breweries banner, a new executive team has been announced.
On the heels of the official acquisition, it has been announced that Asahi Premium Beverages and Carlton United Breweries will now operate under the CUB brand.
Asahi is helping its customers reopen, recover and regrow their hospitality businesses backed by a dedicated $1 million Open Arms Program fund.
This week on the podcast, the team discuss questions raised over competition after the Asahi acquisition, and the latest Alcohol and Drug Foundation campaign.
With CUB now safely in Asahi’s hands, a competition assessment conducted by the ACCC shows it allowed the sale despite Asahi having a significant impact on competition.
Asahi has officially acquired Carlton and United Breweries although it remains dependent on the sale of a number of beer and cider brands.
News briefs from The Good Beer Co, Holgate Brewhouse, Asahi, Young Henrys, Bad Shepherd, Yakima Chief Hops, Moon Dog, Aether, Hemingway’s, Jervis Bay and Queensland government on dining-in rules.