While choosing to change a recipe brings new opportunities for breweries, it also presents various challenges that can determine how successful the change is in the long run.
Asahi Super Dry is getting a brand and recipe overhaul in Japan as it becomes increasingly difficult for breweries to differentiate products in a crowded market.
Australia’s large brewers have discovered beer has an image problem and are determined to do something about it. If they’re serious, I suggest they stop advertising their own products.
Coopers Brewery enjoyed record beer sales for the 2013 calendar year, surging through the 70 million litre mark for the first time
Lion’s latest results shows craft beer continues to grow strongly in a declining beer market…