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willie-the-boatman-pies-collab

Father’s Day at Willie the Boatman

September 1, 2018 by Media Release Leave a Comment

Shepherd’s Artisan Bakehouse has teamed up with craft brewer Willie the Boatman to create a limited edition Beef & Beer Pie this month. They’ll be selling it in a Pop-Up Pie Shop at Willie’s St Peter’s Brewery across Father’s Day weekend. Join them for beers, pies and enjoy a great afternoon with your old man!

Tagged: beer, father's day, pies, Willie the Boatman

newstead-tommys

Newstead Brewing Co makes the cut with Tommy Gun’s Australia

July 5, 2018 by Media Release

Independent Brisbane brewery Newstead Brewing Co has announced a new partnership with Tommy Gun’s Original Barbershop Australia.

Category: Media Releases, News Tagged: Barbershop, beer, Newstead Brewing Co, Tommy Gun's

Inside GABS 2014

May 24, 2014 by James Davidson

The Great Australasian Beer SpecTAPular returns for its fourth year, and it’s bigger and better than before. There’s over 250 beers to try at Melbourne’s Royal Exhibition Centre. James Davidson reports from inside the event…

Category: Features Tagged: beer, GABS, Good Beer Week, Great Australasian Beer SpecTAPular, Melbourne

Famous ex-cricketer rings bell to promote himself at beer festival

May 21, 2014 by Media Release

Does having Warnie launch GABS take beer to a broad audience or does it risk signalling the event is a Kontiki tour to Drunktown?

Category: Media Releases Tagged: beer, GABS, Great Australian Tap SpecTAPular, Steve Jeffares

Beer’s brand image, part II

May 4, 2012 by Matt Kirkegaard

  You are going to see a lot of media over the next few days about John Cleese, Canadian Club and beer fairies. It’s the latest stage in a very large campaign by the drinks maker Beam to position Canadian Club as the alternative to beer. It says something fairly powerful about the plummeting perception… Read more →

Category: Features Tagged: beer, canadian club, perception

New beer doesn’t float my bloat

July 21, 2011 by Kirrily Waldhorn

Australia’s first lady of beer, Beer Diva Kirrily Waldhorn, lets fly at the latest beer devised by a brewery marketing department designed ‘especially for women’. Women just want good beer, not their own beer she says…

Category: Features Tagged: Animee, beer, bloating, Molson Coors, women in beer

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