Mighty Craft Limited has announced it has signed an agreement with New Zealand’s DB Breweries and Better Beer Company to distribute Better Beer in New Zealand.
Better Beer contributed $7.8m to Mighty Craft revenues last quarter with 1.8m litres sold as the ASX-listed business confirms the sale of non-core assets this financial year.
This week, the team discuss the IBA’s 10-year roadmap for the industry, disaster proofing for breweries and no-alc trade mark activity.
This week the team discuss breweries impacted by the floods, Batch and Bucket Boys, and whether beer and sports should mix.
This week, we speak with Nick Cogger founder of Better Beer about the journey of the brand that launched with The Inspired Unemployed and craft accelerator Mighty Craft.
Due to the floods in South East Queensland and Northern NSW, we bring an abridged version of Brews News Week.
Mighty Craft has responded to Brick Lane’s claims regarding its Better Beer product, denying the majority of the brewery’s claims focusing on design and brand reputation.
Some of Australia’s largest breweries and brands have faced complaints, including CUB over an interview with Ash Barty, Hello Drinks and Lion over White Claw advertisements.
Mighty Craft hails strong performance and Better Beer sales of $1.8 million, but expects trading in 2022 to remain “unpredictable”.
Brick Lane Brewing Co. has launched legal action against the owners of the zero carb Better Beer over potential confusion with its Sidewinder beer brand.