IPA-only brewery Fixation Brewing is transitioning to cans from bottles in a move towards “quality and convenience”.
bottles
New packaging leads to 25% increase in Wahoo sales
While those that are all about what’s inside the bottle might want to sneer at things like packaging awards being included in beer awards, packaging is only going to become more and more important to sales as our bottleshop shelves become more and more crowded. This will be especially true for brewers seeking to break… Read more →
O-I makes new Victoria Pale Lager bottle a reality
It’s been a busy year for bottle maker O-I. Earlier this year they launched the vortex bottle, a bottle they said was designed for visual appeal – and it did just that. Australian brewer Gage Roads used it with their beer Wahoo, with Gage Roads’ CEO Nick Hayler acknowledging the importance of good bottle design… Read more →
Beer bottles: The answer is not clear
Beer, traditionally packaged in brown bottles, is increasingly being sold in green and even clear glass because beer marketers discovered that beer in this colour glass is more attractive to consumers. What’s best for beer? Chris Bible finds that the answer definitely isn’t clear…