It would have been difficult to miss the Independent Liquor’s ‘Chosen One’ campaign. Large newspaper ads and a heavily promoted website invite beer drinkers to register as one of 999 lucky beer fans who get to choose Independent’s new craft lager. Just for the record, I didn’t register. The sample pack arrived unsolicited, with a… Read more →
Boundary Road Brewery
Kiwi brewery seeks 999 beer tasters
There’s nothing new about market-testing a new product, but this approach from New Zealand contract brewer Boundary Road Brewery is interesting. Open to New Zealand beer lovers only, applicants need to pass a test to establish their beer credentials and then they will receive three samples of a potential new lager to provide feedback on…. Read more →