It seems to be the season of the re-brand with 3 Ravens Brewery the latest brewery to launch a new look for its ‘caw’ range.
This episode we catch up with XXXX Marketing Manager Jack Mesley to discuss the brand refresh for one of the biggest beer brands in the country…
Zac Martin had his heart broken when Little Creatures announced changes to his epiphany beer. Will it be mended.
Big breweries routinely talk of their “portfolio of brands” rather than their product, or even beer. Australian Brews News editor Matt Kirkegaard wonders whether, for the tens of millions that they spend each year on creating and presenting their brand images, what sort of custodians are they for the brand image of beer itself?