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branding

Melbourne’s oldest independent brewery launches rebrand

May 9, 2018 by Megan Sahli

It seems to be the season of the re-brand with 3 Ravens Brewery the latest brewery to launch a new look for its ‘caw’ range.

Category: News Tagged: 3 Ravens Brewery, branding

RBN…We give a XXXX about branding

July 14, 2014 by Radio Brews News

This episode we catch up with XXXX Marketing Manager Jack Mesley to discuss the brand refresh for one of the biggest beer brands in the country…

Category: Featured, Features, Radio Brews News Tagged: branding, Jack Mesley, Radio Brews News, XXXX

A Bright future for Little Creatures?

March 17, 2014 by Zac Martin

Zac Martin had his heart broken when Little Creatures announced changes to his epiphany beer. Will it be mended.

Category: Features Tagged: branding, Bright Ale, Little Creatures

What is beer’s brand image?

March 31, 2012 by Matt Kirkegaard

Big breweries routinely talk of their “portfolio of brands” rather than their product, or even beer. Australian Brews News editor Matt Kirkegaard wonders whether, for the tens of millions that they spend each year on creating and presenting their brand images, what sort of custodians are they for the brand image of beer itself?

Category: Features Tagged: branding, low carb, perception, XXXX

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