Matt and Pete are in Queensland for the Royal Queensland Food and Wine Show Beer Awards. They also discuss the week’s top stories.
Budweiser
Does craft beer take itself too seriously?
Budweiser has had a bit of fun at craft beer’s expense. Does the reaction to the ad show that craft beer has become a little bit precious?
A Cold War: The battle of Budweiser
Stephen Holden takes a look at beer names, geography and history and how they relate to the fascinating world of beer marketing and branding….
Foster’s: 284 with a bullet
Foster’s is the world’s 284th most valuable brand, with a brand value of US$3.1bn (AU$3.5bn), according to the latest BrandFinance Global 500 survey. The survey annually analyses 500 key brands worldwide and 2010 marks Foster’s first entry into the Top 500. Its listing sees the Australian brewer join the world’s most valuable beer brand, Budweiser… Read more →
The lightest beer in the world
North America has been a pointer to trends at both ends of the Australian beer market, with both ultra-light flavoured, low-carbohydrate beers and flavour-bursting hop monsters being pioneered there. The success of the low-carb market here will guarantee that Australia’s larger brewers will be watching closely the fortunes of a new beer at the lightest… Read more →