Byron Bay Pale Lager

RBN puts the Pod into Podcast

May 9, 2014 by Radio Brews News 2 Comments

In our first episode back, we catch up with Peter ‘Pod’ McLoughlin, Marketing Director at Carlton & United Breweries. It is a very interesting and wide-ranging conversation about the many changes that have taken pace at CUB since the acquisition by SABMiller, and covers Crown Lager, VB and Byron Bay Pale Lager.

ACCC decision has wider implications for the brewing industry

May 1, 2014 by Matt Kirkegaard 2 Comments

What are the broader implications of the ACCCs findings this week and what does the beer buyer expect to be told when they purchase their beer?

The CBIA response to the ACCC decision on Byron Bay Pale Lager

April 30, 2014 by Media Release Leave a Comment

CBIA says labeling has been a much discussed topic in the industry for many years and the CBIA welcomes any decision that helps clarify what is required.

CUB fined over Byron Bay advertising

April 29, 2014 by Matt Kirkegaard 5 Comments

The ACCC has accepted a court enforceable undertaking from Carlton & United Breweries (CUB) in relation to concerns that it misrepresented Byron Bay Pale Lager…

Once more unto the breach, dear friends, just once more…

February 7, 2013 by Matt Kirkegaard 2 Comments

CUB says that their labelling of Byron Bay Pale Lager is “common practice” for beer labels in Australia. In wondering how you can have a common practice for a rare event, we take a look at what Byron Bay has done with their labels in the past.