The number of dismissals outweighed the complaints upheld in ABAC’s last quarter as its panel judges on Cheeky Monkey and Byron Bay Lager marketing.
Byron Bay Pale Lager
In our first episode back, we catch up with Peter ‘Pod’ McLoughlin, Marketing Director at Carlton & United Breweries. It is a very interesting and wide-ranging conversation about the many changes that have taken pace at CUB since the acquisition by SABMiller, and covers Crown Lager, VB and Byron Bay Pale Lager.
What are the broader implications of the ACCCs findings this week and what does the beer buyer expect to be told when they purchase their beer?
CBIA says labeling has been a much discussed topic in the industry for many years and the CBIA welcomes any decision that helps clarify what is required.
The ACCC has accepted a court enforceable undertaking from Carlton & United Breweries (CUB) in relation to concerns that it misrepresented Byron Bay Pale Lager…
CUB says that their labelling of Byron Bay Pale Lager is “common practice” for beer labels in Australia. In wondering how you can have a common practice for a rare event, we take a look at what Byron Bay has done with their labels in the past.
I promise I wasn’t going to mention the war today, but reader Craig received his First Choice catalogue in the mail today and….well, take a look.
Carlton & United Breweries say it is not their intention to mislead. Does that matter?
Matt Kirkegaard peels back the layers of the Byron Bay Pale Lager imbroglio and reveals what it will take to shut him up…
Due to technical difficulties, we will not be able to bring you today’s comb-overgate update…