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canadian club

Beer’s brand image, part II

May 4, 2012 by Matt Kirkegaard

  You are going to see a lot of media over the next few days about John Cleese, Canadian Club and beer fairies. It’s the latest stage in a very large campaign by the drinks maker Beam to position Canadian Club as the alternative to beer. It says something fairly powerful about the plummeting perception… Read more →

Category: Features Tagged: beer, canadian club, perception

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