CUB has launched an “Ode to the Pub” advertising campaign that reminds people of the special place pubs hold in their communities.
Carlton and United Breweries Pty Ltd
Navigating the challenges of recipe changes
While choosing to change a recipe brings new opportunities for breweries, it also presents various challenges that can determine how successful the change is in the long run.
Major brands face ABAC
Some of Australia’s largest breweries and brands have faced complaints, including CUB over an interview with Ash Barty, Hello Drinks and Lion over White Claw advertisements.
Asahi Beverages now brewing with Australian barley
Asahi Beverages is now brewing beer with barley traceable back to its farm of origin as part of a deal with Australian growers.
CUB to send kegs of beer to Sydney
CUB’s Yatala Brewery in Queensland is brewing an extra 50,000 kegs to re-supply its beer to pubs in Sydney.
CUB beer brewed with 100% Australian barley
For the first time in decades, beers like Carlton Draught and Victoria Bitter will be brewed with 100% Victorian barley after major changes in the Asahi supply chain.
TikTok and cannabis imagery in ABAC spotlight
Complaints in the latest round of ABAC adjudications covered the age demographics of TikTok and the use of cannabis imagery on beer cans in a wide ranging set of decisions.
CUB launches raft of traineeships for 2021
CUB is navigating the skills shortages facing the industry by investing in traineeships, including newly-launched programmes to develop their analytics expertise.
Balter announces sale to CUB
The Gold Coast’s Balter Brewing Co has confirmed it has been acquired by Carlton and United Breweries after weeks of rumours.
Mid-strength, no and low alcohol beers make up 25% of CUB sales
Australia’s taste in beer is changing, and non-alcoholic, low and mid-strength beers now account for around a quarter of Carlton & United Breweries’ sales with Carlton Zero driving the trend towards “moderation”.