With CUB now safely in Asahi’s hands, a competition assessment conducted by the ACCC shows it allowed the sale despite Asahi having a significant impact on competition.
Carlton & United Breweries Pty Ltd
Asahi has officially acquired Carlton and United Breweries although it remains dependent on the sale of a number of beer and cider brands.
Carlton & United Breweries has upped the ante on its For the Love of Your Local campaign, doubling its donation target to $2 million worth of beer for pubs and clubs.
Carlton & United Breweries launches what it says is its first RTD in 25 years in the form of a vodka seltzer, predicting “phenomenal growth” in the segment.
The Australian Small Business and Family Enterprise Ombudsman has criticised the payment terms of big businesses saying that they are “damaging” to small suppliers.
CUB is donating 20,000 takeaway growler and squealer bottles to venues in three major cities as it looks to help them find ways to sell their kegged CUB beer.
Carlton & United Breweries and the Australian Hotels Association have teamed up to help Australian pubs and clubs through the coronavirus crisis with their Love of Your Local campaign.
The Independent Brewers Association has slammed the decision by the ACCC to approve the Asahi-CUB deal, and is asking consumers to back a campaign to break open tap contacts in the wake of it.
Regulator approval of the $16 billion Asahi deal for CUB is a “great outcome” although foreign investment board is still to review the deal.
Sports clubs will be able to order beer and get rebates through Carlton and United’s newly-launched Club Connect drinks site, funneling small club purchases through the platform.