An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
Australia’s taste in beer is changing, and non-alcoholic, low and mid-strength beers now account for around a quarter of Carlton & United Breweries’ sales with Carlton Zero driving the trend towards “moderation”.
An ABAC panel has dismissed a complaint regarding a radio advertisement for CUB’s alcohol-free beer Carlton Zero, bringing into focus the ‘clunky’ rules regarding non-alcoholic drink advertising by alcohol producers.
The Alcohol Beverages Advertising Code Scheme adjudication panel yesterday dismissed a complaint about Carlton & United Breweries’ recent Carlton Zero advertisement.
With alcohol increasingly coming under fire from health groups, CUB has managed to inspire controversy advertising its alcohol-free product.