Beleaguered ASX-listed brewery Broo’s future hangs in the balance with the company announcing the collapse of its vaunted ‘ Take or Pay’ deal with a Chinese distributor.
China
Craft beer opportunities and challenges in China
There is a huge market for craft beer in China if brewers can solve the logistics issues according to a leading Hong Kong-based drinks consultant.
XXXX named top five Aussie brand in China
XXXX has been named one of the top five most recognised Australian brands in China, which owner Lion has attributed to tourism and its ‘lucky’ branding.
China has untapped potential for Aussie craft beer: Expert
China’s growing middle class presents some fantastic export opportunities for Australian brewers who are focused, patient and prepared to act immediately, according to an expert on the region.