Asahi has officially acquired Carlton and United Breweries although it remains dependent on the sale of a number of beer and cider brands.
With the inaugural Australia Cider Day approaching, the latest data has shown that cider made with Australia-grown apples is a growing market.
Asahi has told the ACCC it will divest a raft of its cider and beer brands including Strongbow, Becks and Stella if the $16 billion CUB deal goes through.
Cider Australia has declared March 14 Australian Cider Day to promote the 100% Australian Grown trust mark and educate drinkers about quality Australian cider.
Industry body Cider Australia has launched a 100% Australian-grown trust mark so consumers can identify the origin of ingredients and provenance of their cider products.
Cider Australia has announced the winners of its 2019 Australian Cider Awards at a gala dinner in Melbourne. A record 14 out of 16 gold medals were won by Australian producers this year.
Cider exports and tourism will be the focus of this year’s Australian Cider Forum, with Cider Australia and Wine Australia joining forces to promote a future go-to-market strategy and tourism opportunities for cider producers.
World’s leading cider maker lands in Australia as 2019 Cider Awards see record numbers of entries, coming in at nearly 300
Submissions to the 2019 Australian Cider Awards are due this Friday 27th September with another record year of entries anticipated.
If the CUB-Asahi acquisition goes ahead, 70 per cent of the cider market will belong to one company, says industry body Cider Australia, as it calls on the ACCC to closely consider the deal.