Coca-Cola Amatil, which purchased Feral Brewing Co in 2017, yesterday announced its further diversification into the Australian marketplace.
Coca Cola Amatil
Coca-Cola Amatil has announced the appointment of Peter West as managing director of the company’s Australian Beverages business.
The addition of new brands has bolstered Coca-Cola Amatil’s total beer market share to just under two per cent, alcohol boss Shane Richardson has revealed.
Nail Brewing will continue indefinitely making its beer at the Feral Brewing facility, despite it now being owned by Coca-Cola Amatil.
Coca-Cola Amatil’s buyout of Feral Brewing has sparked chatter that the beer formerly known as Fantapants may get its old name back.
All production of Feral Brewing beers will remain in Western Australia, according to Shane Richardson, Coca-Cola Amatil managing director, alcohol and coffee.
Coca-Cola Amatil today confirmed its acquisition of Western Australia-based company, Feral Brewing.
Feral Brewing Company spoke to all the major brewers along with other potential buyers prior to settling on Coca-Cola Amatil as its preferred suitor, former owner Brendan Varis has revealed.
Coca-Cola Amatil’s beer market share amounts to less than one per cent, even after adding the Miller brands to its portfolio, the company has acknowledged.
Miller Genuine Draft and Miller Chill are to be distributed in Australia by Coca-Cola Amatil, after AB InBev completed its takeover of SABMiller this week.