Retailers Endeavour Drinks and Coles Liquor have been investing in private-label craft beer brands like Hughie as mainstream beer declines.
Former Coles Group exec joins the top team at Founders First as the craft accelerator and hospitality business shows “positive signs” of growth in the first quarter.
Coles Liquor, owners of Liquorland, reported a rise in revenue as COVID-19 lockdowns, 100 local supplier additions and online presence aid growth.
Craft accelerator and hospitality company Founders First has doubled its craft beer distribution in Coles and Woolies-owned retail outlets.
Founders First has launched limited release mixed cases of their portfolio breweries’ beer, partnering with Coles Liquor to sell 5,000 cases.
Startup craft beer retailer The Beer Drop is facing a legal challenge against its trademark by liquor giant Coles who says it is too similar to a defunct brand it registered in 2012.