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Competition and Consumer Act 2010

Crown Lager: The fifth ingredient is deceptive

September 5, 2011 by Matt Kirkegaard

At risk of it becoming tiresome, we return to Crown Lager’s new campaign, Time, which premiered late last week with lavish television commercials. As the campaign develops, it is obvious that this is a big-monied push by CUB to restore the fortunes of its declining premium beer. As the campaign develops it also becomes clearer… Read more →

Category: News Tagged: ACCC, Competition and Consumer Act 2010, Crown Lager, CUB

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