Coopers brewery has this week announced that it is the major sponsor of the V8 Supercars. Forgetting for a moment that this may have been an opportunistic signing with suggestions that Lion dropped the sponsorship at the last moment, it highlights the interesting position that Coopers finds itself in as the largest Australian brewer, but… Read more →
Strong sales of new lagers have helped Coopers to a record result.
Coopers’ Brewery has announced it has signed on to sponsor the inaugural Adelaide Good Food & Wine Show. In what seems a bizarre twist to the sponsorship Coopers, which makes several beers that offer excellent food matching potential, has elected to base the sponsorship around hosting the Coopers 1862 Clear Bar. The brewery says the bar… Read more →
The reaction to Coopers Clear seems to have been, as expected, underwhelming amongst those who drink Coopers’ traditional offerings. On 4BC Radio’s Beer Talk program, Australian Brews News editor, Matt Kirkegaard, spoke with Coopers’ Chairman and Marketing Director Glenn Cooper to find out whether Coopers has sold out. No matter what you think of the… Read more →
Nutritionist Trent Watson explains that you don’t need to stop drinking beer to lose weight, but instead go for a low-alcohol option.