Watching football while having a beer is one of life’s great pleasures and close to a national institution in Australia but when sport sponsorships deny beer drinkers the right to choose their beer it is bad for fans and it is bad for brewing.
The reaction to Coopers Clear seems to have been, as expected, underwhelming amongst those who drink Coopers’ traditional offerings. On 4BC Radio’s Beer Talk program, Australian Brews News editor, Matt Kirkegaard, spoke with Coopers’ Chairman and Marketing Director Glenn Cooper to find out whether Coopers has sold out. No matter what you think of the… Read more →
You have to love the Coopers Brewery, even when they bring out a beer like this. There is no attempt to sell you on the idea that they have revolutionised the brewing world, there is no claiming that they are doing something original or ‘innovating’, or that you will be blown away by a flavour experience. The only claim that they make is that if they are entering this market, they will do it as well as they can.
Coopers Brewery says exceptional growth in interstate beer sales in the past six months has enabled it to finish the 2009 calendar year in record territory. And it is predicting that records will continue to tumble in 2010, with beer sales expected to exceed 60 million litres for the first time. Coopers Managing Director, Dr… Read more →
With Coopers riding high on the premium beer wave sweeping Australia, you would be forgiven for thinking that Tim Cooper has had an easy ride in the family business. However, it’s not been all plain sailing for the Coopers Managing Director, or for the brewery itself…
Coopers has commenced the transition process which will eventually see the brewery move from the fifth generation to the sixth. Rachel Cooper-Casserly, 29, is the first member of the sixth generation to join Coopers full time, accepting the position of Brand Marketing Coordinator. Rachel is the daughter of Coopers Chairman and Marketing Director, Glenn Cooper,… Read more →