An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
Shortages of Corona beer in Australia will continue into the holidays according to distributor Carlton & United Breweries.
AB InBev has acknowledged the continued growth of the Australian premium mid-strength market by launching the lower-abv Corona Ligera.
This week, Pete and Matt discuss the latest beer industry trade mark stoush, 4 Pines’ Vostok Space Beer and America’s fastest growing craft breweries.
Lion has prepared for life after Corona with the relaunch of its clear bottle alternative, XXXX Summer Bright Lager, together with a new mango-flavoured version.
Carlton & United Breweries will reclaim its place as Australia’s number one brewer in the wake of Anheuser-Busch InBev’s takeover of SABMiller, acknowledges Lion Beer Wine & Spirits managing director James Brindley.
Anheuser-Busch InBev and Lion enter into new agreement for Lion to exclusively distribute Corona Extra in Australia.
Lion has today confirmed the inevitable, that it is now the distributor for Corona in Australia. Although expected since SABMiiller’s takeover of CUB, yesterday Corona’s brewer, Grupo Modelo, suddenly announced it would exercise the change of ownership provisions of its distribution agreement. With a market share estimated to be 4.2% of the Australian beer market… Read more →
Corona isn’t just from where you would rather be, Corona itself would rather be somewhere else. Two releases have come through from CUB about the news today that they have lost the Corona franchise in Australia. It’s been speculated for some time that this has been on the cards and, with the market for Corona… Read more →
Foster’s is the world’s 284th most valuable brand, with a brand value of US$3.1bn (AU$3.5bn), according to the latest BrandFinance Global 500 survey. The survey annually analyses 500 key brands worldwide and 2010 marks Foster’s first entry into the Top 500. Its listing sees the Australian brewer join the world’s most valuable beer brand, Budweiser… Read more →