Carlton & United Breweries has reaffirmed its commitment to Crown Golden Ale, despite the beer’s failure to build on its promising start.
Crown Lager
Episode 41: RBN Wears out the Crown Part II
Part two of Matt’s interview with CUB about the revitalisation attempts for the Crown brand and Tim Ovadia is joined by CUB’s Chief Brewer Jaideep Chandrasekharan about the 2014 Crown Ambassador Reserve…
Episode 40: RBN Wears out the Crown
In this episode of Radio Brews News, Matt & Pete discuss the recent controversies about craft beer getting big, hipsters and its growing pains. We also play an interview Matt recorded last year with Tim Ovadia from CUB…
CUB launches new Crown Golden Ale
CUB has launched yet another a brand extension to its flagship Crown Lager, Crown Golden Ale.
RBN puts the Pod into Podcast
In our first episode back, we catch up with Peter ‘Pod’ McLoughlin, Marketing Director at Carlton & United Breweries. It is a very interesting and wide-ranging conversation about the many changes that have taken pace at CUB since the acquisition by SABMiller, and covers Crown Lager, VB and Byron Bay Pale Lager.
If Clarke and Dawe did Crown Lager
A Clarke and Dawe-esque tribute has been penned to the launch of the same-tasting-but-different-even-finerer Crown Lager.
New Crown Lager: making ‘Australia’s Finest’ even more finer-er
SABMiller seems to have changed the recipe for Crown Lager…only you wouldn’t know this from the media release announcing its relaunch…
RBN has heard you…and we’re fixing it
In a special release Radio Brews News podcast, Pete sides with VB while Matt dons the tin foil hat and sees shadows on the grassy knoll as they thrash out the Great VB apology…
Crown Lager now on tap
Regular readers of Brews News have know that the Crown Lager marketing has been something of a bete noir for me over the last 18 months. It featured highly in our recent podcast featuring Vincent Ruiu from CUB where we discussed the launch of Crown Lager on tap. Given that, credit must be given to… Read more →
RBN puts its Crown on tap
This week we catch up with Vincent Ruiu, General Manager, Global and Craft Brands, from Carlton and United Breweries to break the news that Crown Lager will be available on tap from 3 September. Of course, we couldn’t let the chance to speak with Vincent pass without getting an update on the history of Crown… Read more →