An open letter to Carlton & United Breweries’ CEO, Ari Mervis, about his company’s marketing practices and their impact on genuine small brewers…
Byron Bay Brewing Company Pale Lager paddles into bottles and packs…or does it?
Matt Kirkegaard has been enjoying the new Victoria Bitter ads, but wonders whether you can unshatter an illusion…
Carlton & United Breweries have launched their fifth vintage Crown Ambassador Reserve Lager with a lavish dinner at Melbourne’s Luminare restaurant.
Regular readers of Brews News have know that the Crown Lager marketing has been something of a bete noir for me over the last 18 months. It featured highly in our recent podcast featuring Vincent Ruiu from CUB where we discussed the launch of Crown Lager on tap. Given that, credit must be given to… Read more →
I just don’t know what to headline this column. Don’t worry about all the ice, move the deckchairs over there? All marketers are liars? If we say it out loud it becomes true? If it wasn’t broke, why fix it? Vic bitter over CUB flipflops? If you’ve ever wondered why Australian Brews News has a… Read more →
You know that warmer weather is just around the corner when the first buds of spring start to bloom and the first beer ads of summer start to appear….
Crown Lager was first created in 1919 and has transformed over the years to show that labels play a role in capturing the attention of beer drinkers.
Lion has today confirmed the inevitable, that it is now the distributor for Corona in Australia. Although expected since SABMiiller’s takeover of CUB, yesterday Corona’s brewer, Grupo Modelo, suddenly announced it would exercise the change of ownership provisions of its distribution agreement. With a market share estimated to be 4.2% of the Australian beer market… Read more →
Corona isn’t just from where you would rather be, Corona itself would rather be somewhere else. Two releases have come through from CUB about the news today that they have lost the Corona franchise in Australia. It’s been speculated for some time that this has been on the cards and, with the market for Corona… Read more →