Innovation. in·no·va·tion/ˌinəˈvāSHən/ Noun: The action or process of innovating. A new method, idea, product, etc: “technological innovations”. You have to feel sorry for big beer marketers. Every day they have to turn up to their desks and think of a new way to put lipstick on a pig try to come up with new and creative… Read more →
It’s been a busy year for bottle maker O-I. Earlier this year they launched the vortex bottle, a bottle they said was designed for visual appeal – and it did just that. Australian brewer Gage Roads used it with their beer Wahoo, with Gage Roads’ CEO Nick Hayler acknowledging the importance of good bottle design… Read more →
On November 14 2011 there will be a large number of people at a large brewery in Abbottsford either holding a collective breath or clenching collective buttocks as the Crown Ambassador Reserve is released to the public. After something of a stumble with last year’s offering of this premium take on an age-old brand, those… Read more →
As we revealed a few weeks ago, CUB has launched it’s big, lavishly resourced, play in the beer market for summer, Vic Pale Lager.
News is just breaking that Foster’s Board recommends a $5.5325 per share proposal. Media release attached. A media briefing is occurring now. Sale subject to regulatory approval. Nothing yet known/announced about the future of Foster’s brands/assets/facilities. Beer lives in interesting times.
Following on from James Davidson’s look at the Heineken Perfect Pour program, we seem to be in the midst of an international brand pouring battle. Once again it is the battle of Australia’s big two, with Lion Nathan-brewed Heineken up against CUB-brewed Stella Artois. While these competitions certainly focus on practical bar skills and add… Read more →
At risk of it becoming tiresome, we return to Crown Lager’s new campaign, Time, which premiered late last week with lavish television commercials. As the campaign develops, it is obvious that this is a big-monied push by CUB to restore the fortunes of its declining premium beer. As the campaign develops it also becomes clearer… Read more →
Crown Lager is Australia’s best selling ‘premium’ beer. When it advertises, it’s ads tell a story not just about itself, but about beer. Matt Kirkegaard questions whether its latest ad campaign is telling an accurate story or could be misleading beer drinkers.
Say what you will, but it is still Australia’s best selling beer and you can’t ignore it. I wonder how the “81 million stubbies it outsells its nearest competitor by” compares to the total craft beer market. Media release VB has begun a nationwide search for its biggest fan, offering them a once-in-a lifetime opportunity… Read more →
For some reason that I just cannot fathom, cider seems to have been grouped into the beer category in the media – and by brewers (last week Carlton United Brewers John Pollaers said that the new Fosters was a “company focused entirely on beer and cider”). It looks like ignoring ciders is not going to… Read more →