CUB is heralding a “Reschs renaissance” after re-introducing the iconic Silver Bullets at the behest of the independent Reschs Appreciation Society.
CUB
Marketing beer during COVID-19 can be a minefield
Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Great Northern launches The Great Return
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
Keg shortages despite ‘unprecedented logistical exercise’
Publicans in parts of the country are facing keg shortages despite an ‘unprecedented logistical exercise’ by CUB.
Brews News Week #272 Imitation is Flattery
This week on the podcast, the team discuss questions raised over competition after the Asahi acquisition, and the latest Alcohol and Drug Foundation campaign.
Asahi/CUB sees loss of ‘significant competitor’: ACCC
With CUB now safely in Asahi’s hands, a competition assessment conducted by the ACCC shows it allowed the sale despite Asahi having a significant impact on competition.
Asahi completes CUB acquisition
Asahi has officially acquired Carlton and United Breweries although it remains dependent on the sale of a number of beer and cider brands.
CUB doubles beer donation targets
Carlton & United Breweries has upped the ante on its For the Love of Your Local campaign, doubling its donation target to $2 million worth of beer for pubs and clubs.
Pirate Life “probiotic” complaint dismissed by ABAC
Pirate Life breaks a run of good luck for the brewing industry but has a complaint against its “probiotic” beer dismissed by ABAC, raising issues with health claims and alcohol.
Surprise as 4 Pines scores small business grant
Small brewers have expressed surprise that AB InBev-owned 4 Pines Brewery has qualified for a Federal Government grant designated for small and medium businesses.