Endeavour Drinks has seen sales grow 20 per cent on the same quarter last year, as IRI reports that new buyers are fuelling craft beer growth at bottleshops.
Endeavour Drinks Group
Retailers Endeavour Drinks and Coles Liquor have been investing in private-label craft beer brands like Hughie as mainstream beer declines.
Julie Ryan, the former CEO of Retail Drinks, has joined the Endeavour Group, having left her previous role back in June.
COVID-19 has a silver lining for Endeavour Drinks, owner of BWS and Dan Murphy’s bottle shop chains, as “overwhelming” number of Australians support locally-made brands.
BWS is undertaking a nationwide multi-million dollar campaign to promote 92 Australian local independent breweries, distilleries and wineries.
Retailer BWS is calling for independent producers and their fans to nominate beers that they think more Aussies should know about with the chance to be ranged in stores, advertising and marketing support.
A Dan Murphy’s initiative offering customers a direct-to-boot service to help with social distancing is being brought in permanently following its popularity with customers says Endeavour Drinks.
Endeavour Drinks and Coles Liquor both saw surges in sales at the end of March according to reports published this week.
Endeavour Drinks Group has brought on 200 new suppliers in the past two weeks, and added 2,000 products to its online and retail stores.
Pete Mitcham and Matt Kirkegaard discuss the beer news including why Woolies is offloading Endeavour drinks and have NEIPAs gone too far? It also includes a very insightful chat with Two Birds Brewing co-founder Jayne Lewis about why she is taking part in Dry July.