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Fat Yak

Fat Yak births Lazy Yak; CUB revises craft beer strategy

July 3, 2015 by Matt Kirkegaard

CUB has announced its first brand extension for the Fat Yak range establishing it as a new franchise, while signalling a change in its craft beer strategy…

Category: Featured, Features Tagged: Cascade, craft beer, CUB, Fat Yak, Lazy Yak, Matilda Bay

Back from the yak

September 14, 2011 by Media Release

We generally ignore marketing gimmicks here at Brews News but, as we have noted before, some gimmicks just can’t be ignored. Matilda Bay’s yak promotion was nothing, if not original. Media Release Meet Andrew Craine – our yak racing hero Arguably the GREATEST CONSUMER PROMOTION EVER CONJURED has finally come to a close with Andrew… Read more →

Category: News Tagged: competitions, Fat Yak, Mongolia

A craft beer revolution?

August 24, 2011 by Matt Kirkegaard

As the 2011 edition of the Beer Lover’s Guide is released, publishers Scribal Publishing have given Australian Brews News the chance to publish a couple of the articles from last year’s edition. This first article looks at whether Australia is indeed experiencing a craft beer revolution, or whether it’s just a good beer movement for… Read more →

Category: Features Tagged: Alpha, Beer Lover's Guide, craft beer, Fat Yak, revolution, Stone & Wood, two metre tall

Fat Yak winner announced

June 8, 2011 by Media Release

Depending on your particular point of view and beerosophy, it was either the day CUB got serious about promoting craft beer to a wider audience and put some money behind its beers, or the day Matilda Bay jumped the shark and went mainstream. Either way, it was one of the more creative beer marketing campaigns… Read more →

Category: Competitions, News Tagged: Fat Yak, Matilda Bay

It's Yak Racing Season

February 28, 2011 by James Davidson

‘Gentlemen, start your yaks!’ is the proclamation of the Matilda Bay Brewing Company as they launch a unique campaign that will take one Fat Yak drinker all the way to Mongolia. The craft beer arm of brewing giant Fosters has launched their biggest product promotion to date, with a competition aimed squarely at (but not… Read more →

Category: Competitions Tagged: Fat Yak, Matilda Bay, Scott Vincent

Australia's best craft beer

January 26, 2010 by Editor

Little Creatures Pale Ale is Australia’s best craft beer according to an online poll conducted by The Local Taphouse to celebrate Australia Day.

Category: Features Tagged: Fat Yak, Little Creatures, Little World Beverages, Local Taphouse, Matilda Bay, Murray's, Top 100

fat-yak-pale-ale

Fat Yak

January 1, 2010 by Taste Panel

With its well-defined but less assertive hop character, the term ‘gateway beer’ is often used to describe a beer like Fat Yak. Does that mean it’s no good? We put it to the test.

Category: News Tagged: Alpha Pale Ale, APA, Fat Yak, Fosters, gateway beer, Matilda Bay, Pale Ale, reviews

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