CUB has announced its first brand extension for the Fat Yak range establishing it as a new franchise, while signalling a change in its craft beer strategy…
We generally ignore marketing gimmicks here at Brews News but, as we have noted before, some gimmicks just can’t be ignored. Matilda Bay’s yak promotion was nothing, if not original. Media Release Meet Andrew Craine – our yak racing hero Arguably the GREATEST CONSUMER PROMOTION EVER CONJURED has finally come to a close with Andrew… Read more →
As the 2011 edition of the Beer Lover’s Guide is released, publishers Scribal Publishing have given Australian Brews News the chance to publish a couple of the articles from last year’s edition. This first article looks at whether Australia is indeed experiencing a craft beer revolution, or whether it’s just a good beer movement for… Read more →
Depending on your particular point of view and beerosophy, it was either the day CUB got serious about promoting craft beer to a wider audience and put some money behind its beers, or the day Matilda Bay jumped the shark and went mainstream. Either way, it was one of the more creative beer marketing campaigns… Read more →
‘Gentlemen, start your yaks!’ is the proclamation of the Matilda Bay Brewing Company as they launch a unique campaign that will take one Fat Yak drinker all the way to Mongolia. The craft beer arm of brewing giant Fosters has launched their biggest product promotion to date, with a competition aimed squarely at (but not… Read more →
Little Creatures Pale Ale is Australia’s best craft beer according to an online poll conducted by The Local Taphouse to celebrate Australia Day.
With its well-defined but less assertive hop character, the term ‘gateway beer’ is often used to describe a beer like Fat Yak. Does that mean it’s no good? We put it to the test.