This week the team discuss Feral’s role with Coca Cola, ABAC’s biggest year, and which beers make it onto mainstream restaurant menus.
Feral Brewing Company
In a U-turn for the multinational drinks company, Feral Brewing Co. is set to stay in Coca Cola Europacific Partners’ portfolio, despite suggesting it would offload the WA-based brewery earlier this year.
Coca-Cola Europacific Partners has announced that it will be withdrawing from the Australian beer market in a move that will see Feral Brewing sold.
Western Australia’s Feral Brewing Company has announced it will be closing its original Swan Valley brewpub on 3rd October and moving the pilot kit to its production brewery in Bassendean.
Coca Cola Amatil has received a takeover bid from its European counterpart as it announced an improved third quarter with its alcohol growth driven by Feral’s ‘strong performance’.
Feral’s Imperial Biggie has faced an ABAC panel again, while Asahi received a complaint for advertising during a screening of the latest Star Wars installment.
Three breweries have faced rulings by ABAC over complaints relating to packaging and social media posts, as well as a complaint that even the adjudication panel appears to have struggled to make sense of.
We have plenty of new brews for you this week, from a Double IPA to a sparkling orange Brut IPA, with beers from Otherside, Akasha, Green Beacon and Colonial, as well as Brewmanity, Dainton and Feral.
This week we’ve got a couple of collaborations, including the Citrus Haze IPA from Barcelona’s Garage Beer and Sydney’s Sauce Brewing Co, and a brew from Hop Nation and Akasha, as well as new beers from Feral, Balter and Bright.
BDO partner Chris Balalovski speaks to Brews News about the necessity of preparing for a business exit, whether it be a buyout, merger, or the MBO of a brewery.