Feral Brewing Company spoke to all the major brewers along with other potential buyers prior to settling on Coca-Cola Amatil as its preferred suitor, former owner Brendan Varis has revealed.
Feral Brewing Company
This week on Beer is a Conversation we have a frank conversation with Feral Brewing founder and, as of today, former owner, Brendan Varis.
Feral Brewing Company has appointed a new national sales manager, as well as backing up its trophy for Best West Australian Brewery at Friday’s Perth Royal Beer Awards.
So-called ‘gateway beers’ may actually be doing little to convert Australian drinkers to more flavoursome styles, mused Brendan Varis of Feral Brewing, as the company launched its new canned range.
Craft brewers who have entered the sector thinking they will one day sell out to the multinationals may want to reconsider their exit strategy, according to Feral Brewing owner Brendan Varis.
This week we play the last of our Good Beer Week Q&A sessions, this time with Feral Brewing’s Brendan Varis. We lured Brendan along to talk about science in the brewhouse but used the opportunity to also gauge his thoughts on the the spate of brewery takeovers and we also ask Brendan who has come calling upon Feral and how much they were offering.
Western Australia’s Feral and Nail are moving their shared production brewery to a new site that is triple the existing size, with a fully automated packaging line including a rotary filler for cans.
Feral Brewing has been able to fine tune its Sly Fox Summer Ale, thanks to a Dan Murphy’s member promotion the brewer hopes will improve its traction in the eastern states.
Western Australia’s Feral Brewing will tweak the branding of its Sly Fox beer under the settlement of a long-running trademark dispute with winemaker d’Arenberg.
Feral Brewing is confident that Australian beer drinkers are ready for the permanent release of its Karma Citra India Black Ale.