Feral Brewing Company is confident it remains ‘independent’, but the Independent Brewers Association appears yet to be convinced.
All production of Feral Brewing beers will remain in Western Australia, according to Shane Richardson, Coca-Cola Amatil managing director, alcohol and coffee.
Coca-Cola Amatil today confirmed its acquisition of Western Australia-based company, Feral Brewing.
Feral Brewing Company spoke to all the major brewers along with other potential buyers prior to settling on Coca-Cola Amatil as its preferred suitor, former owner Brendan Varis has revealed.
This week on Beer is a Conversation we have a frank conversation with Feral Brewing founder and, as of today, former owner, Brendan Varis.
Feral Brewing Company has appointed a new national sales manager, as well as backing up its trophy for Best West Australian Brewery at Friday’s Perth Royal Beer Awards.
So-called ‘gateway beers’ may actually be doing little to convert Australian drinkers to more flavoursome styles, mused Brendan Varis of Feral Brewing, as the company launched its new canned range.
Craft brewers who have entered the sector thinking they will one day sell out to the multinationals may want to reconsider their exit strategy, according to Feral Brewing owner Brendan Varis.
This week we play the last of our Good Beer Week Q&A sessions, this time with Feral Brewing’s Brendan Varis. We lured Brendan along to talk about science in the brewhouse but used the opportunity to also gauge his thoughts on the the spate of brewery takeovers and we also ask Brendan who has come calling upon Feral and how much they were offering.
Western Australia’s Feral and Nail are moving their shared production brewery to a new site that is triple the existing size, with a fully automated packaging line including a rotary filler for cans.